I’ve been using LinkedIn to grow my professional network, but I feel like I’m not getting the right kind of leads. Most connections just add me and never engage further. What’s the best way to actually turn LinkedIn into a place for generating quality leads instead of just collecting contacts?
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lylia.demyia
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How to attract more quality leads through LinkedIn?
How to attract more quality leads through LinkedIn?
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One of the most important parts of generating quality leads on LinkedIn is how you present yourself. First impressions matter a lot, so your profile should clearly show what you do and who you can help. At the same time, your content should spark curiosity and offer value instead of being too promotional. This post really illustrates the idea well: https://www.linkedin.com/feed/update/urn:li:activity:7360705337735155714. It highlights that consistent and well-structured content not only builds authority but also draws in people who are actually interested in your services. Adding engagement through meaningful comments also boosts visibility. Instead of waiting for people to come to you, target specific decision-makers and open conversations that feel personal, not scripted. It’s a slow but much more effective strategy than mass outreach.
Interesting question. I also noticed that random connections don’t always turn into useful leads.