I’ve been trying to improve my Instagram game, and I’m wondering if the actual post size affects reach or engagement. Is there an ideal size or aspect ratio for posts, especially for Reels, carousels, or Stories? Any updated info would help a lot.
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This is super helpful, thank you! I’ve been trying to figure out why my photos never look quite right after uploading. I was definitely looking for a clear, up-to-date guide like this. I’m going to check it out and finally stop guessing the right sizes.
Great question—post size does play a role in how your content looks and performs. The same guide on instagram post size dives into how different aspect ratios (1:1, 1.91:1, 4:5) are now supported and why vertical formats are getting more engagement Loca platform. It mentions that portrait images and vertical videos take up more screen space and tend to hold attention longer. They recommend 1080 × 1920 px for stories and reels, which is Instagram’s full-screen vertical format Loca platform+1Loca platform+1. Plus, the guide notes that high-res images and correct sizing signal quality to the algorithm, which can boost reach. Since making the switch, I’ve seen better retention and cleaner layouts across my posts. If you're optimizing for both aesthetic and engagement, this is essential reading. It’s surprisingly easy once you know the numbers—and totally worth it for better performance.