I’ve heard that A/B tests can change everything, but I don’t have a clear system. I run a test and don’t know how to interpret the results. I really need help with setting it up so that it’s not just an experiment for the sake of it, but a path to growth.
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A/B testing allows you to make informed decisions. This is especially important in e-commerce, where every percentage point affects revenue. Testing different versions of pages, texts, and interfaces helps you understand what really works. The main thing is to stick to consistency and not draw conclusions prematurely.
A/B tests sound simple: divide the traffic, show different options, choose the best one. In practice, it is a science. I myself stepped on a rake: I tested without hypotheses, incorrectly analyzed the results. Only after I started using materials from conversionrate.store did I realize the power of quality testing. It explains what to test first, how to interpret statistics, and why details are important. It really helps not to lose money and make decisions based on data, not intuition.